At My World Films, we believe that a video is more than just an advert, or something that makes your homepage look better. Videos can have a powerful impact on your SEO, so we’ve put together this guide to show you what a video does, and how to make sure you maximise the effect.
Firstly, what is SEO?
As you many already know, Google’s spiders crawl everything across the web, measuring all sorts of site statistics and content and measuring them against each other. Its ranking in search results depends therefore on how many of Google’s boxes a site ticks, and how relevant its content is to a search term. SEO is search-engine optimisation – making sure a site ticks these boxes and that it stays relevant.
Solve a problem or answer a question
As content, video helps you to stay on the relevant side. If you imagine Google’s goal as delivering the right answer in the first search result, then you need to be providing that answer. You also need to make sure Google knows you have it.
For instance, let’s say you produce a video called “5 Different Ways to Make Ice Cream” and put it on your site with all the relevant tags and data (more on this below), you may then start ranking for that search term. Depending on how popular that search term is and your competition, it can start generating traffic. The trick is adding value, and making sure you’re nailing high-volume search terms.
Always host on your own site
Whilst we definitely recommend using Youtube or Vimeo to share your videos, the video should primarily be hosted on your domain. By simply linking to Youtube, or embedding a video on your site, it’s passing any SEO benefit to them, rather than raising your own score.
Don’t forget to make sure your metadata is accurate and optimised. By putting the video on its own page, the meta title and meta description can help Google pick up the content. Your title should reflect the search term you’re aiming to rank for.
You can also include Twitter cards to make sure your video is displayed correctly when shared socially.
Posting your video on Youtube is definitely a good idea, as it gives you access to more traffic than just Google. However, the two are intertwined. Since buying Youtube, Google now displays Youtube results as part of the normal SERPs (search engine results pages). This means that even if your site isn’t ranking on the first page, your Youtube video might.
This is why it’s important to use shorter content on Youtube that directs back to your site, where longer and more detailed versions might be hosted. This keeps the traffic coming back to you. Use the annotation function that Youtube provides to add links and CTAs to your video.
Time on site
One of the many metrics that Google uses to decide on ranking is the time visitors spend on a site. As the human brain is more adept at processing images than it is at reading text, people are more likely to stay on a site if they can watch a video instead of read a webpage. This extra time spent on site can lower your bounce rate, and will show Google that your content is useful and relevant.
If you want to produce some videos for your business, get in touch to tell us more about your ideas. Our video services start from £595. Call us on: 01403 265266 or email: firstname.lastname@example.org!