Simply posting a video on social media is just the tip of the iceberg. Social platforms aren’t just great for sharing your videos and building buzz – some, like YouTube and Facebook, offer a range of paid advertising options that can extend your reach, and get you noticed. Today we look at the benefits.
Facebook likes video
Facebook is focusing more and more on online video these days. According to statistics Facebook have released, 3.5 billion videos are watched every day on Facebook every day, thanks to their 1.3 billion monthly users around the world. Facebook likes video. The algorithm they’ve designed to deliver you relevant and interesting content pays special attention to video content, especially if it’s uploaded directly to Facebook, and not just linking to a YouTube video. That’s called uploading natively.
The first type of advertising is called boosting. You can boost your posts, pictures, or videos by paying to reach people outside your page by paying to extend your visibility. Facebook also offers a great pay-per-click (called PPC) dashboard, which allows you to build campaigns and adverts that can be shown in news feeds, on mobiles and tablets, and in the sidebars of pages. The targeting options are incredibly detailed and advanced, and so are the options for advert types and calls-to-action (CTAs).
With 300 hours of video uploaded to YouTube every minute, it’s no wonder that, like Facebook, it’s one of the most popular websites on the planet. It’s become a search engine for video, so much so in fact that Google bought YouTube in 2006, and regularly incorporates YouTube videos in search results.
YouTube also gives you the ability to run PPC campaigns and get your videos shown in search results, before other videos, and also in the suggested video sidebar. One of the best things about it is that you only pay if your ad is actually watched. YouTube has more than 1 billion people users, which makes your potential audience very large indeed, That’s why 1 million people, most of which are small business owners, use YouTube advertising.
The creator studio
It’s worth mentioning the creator studio, as it enables you to promote your business in a different way. With YouTube’s creator studio you can insert annotations, links, and comments into your video, making it easy to direct viewers back to your site or page, and make CTAs clear as a bell. Overall, this can boost your business’s conversion rate. You can also produce custom thumbnails, making sure you’re grabbing a potential viewer’s attention in a flash. It’s a very useful dashboard that is worth using.
Make it eye-catching and memorable
Now it’s all well and good putting these advertising options to use, but just remember that success relies on the quality of your video. 85% of ads on YouTube can be skipped. This means that if your video isn’t eye-catching, well-produced, and doesn’t have a strong CTA, you could end up wasting money, and missing out on conversions. All you need is a great-looking video that’s compelling and straight to the point, and that’s where we come in.
We’re a professional production company that offers a range of simple video packages for businesses. Have a look at our Rates page to see more about our Annual Social Media Package, which provides a year of social media advertising and support, 4 professional videos, and all for £99 per month. Contact us to find out what we can do for you. Call us on 01403 265266 or email: firstname.lastname@example.org.