At My World Films, we talk a lot about how putting a video on your site can help your business increase conversions and leads. We’ve recently discovered some statistics that put the benefits of video into numbers, so we thought we would share some of the best with you.
90% of online shoppers at a major retailer’s website in the US said they found video helpful in making a buying decision. Other retailers such as BestBuy and Argos have reported that products with video sell a lot more than products with no video.
What this means for you: including product videos helps increase conversion and customer confidence.
According to a Forbes study, 75% of business executives that watch work-related videos at least once a week. 50% of them watch business-related videos on YouTube and 65% visit the owner’s website after viewing their videos.
What this means for you: providing instructional or helpful video on sites such as YouTube can increase traffic to your own site.
80% of internet users can remember watching a video ad on a website in the last 30 days. That’s according to the Online Publisher’s Association. After viewing the video, just under half of those people took an action. Over a quarter looked for more information based on the video, just under a quarter of them visited the ad’s website, and 12% made a purchase.
What this means for you: videos are a great way of sharing your brand name, company website, and increasing conversion.
According to US company comScore, visitors to retail websites are 64% more likely to buy a product after watching a video. Not only that, but they stay on the site longer too – 2 minutes longer.
What this means for you: aside from helping conversion rates, videos increase you dwell time and staying power, which has SEO benefits.
According to Forbes, 59% of senior executives would rather watch a video than read text. 65% of those who view a video will click through to visit the website, 50% look for more information, and 45% will contact the business after seeing an online video ad. About 50% of those who viewed a marketing video went on to make a purchase for their business.
What this means for you: video isn’t just for B2C businesses, but B2B companies as well.
10 seconds is how long you have to grab the attention of your viewers in a marketing or explainer video. According to research by Visible Measures, 20% of your viewers will click away from a video in 10 seconds.
What this means for you: your videos need to be punchy, quick to get to the point, and eye-catching in the first 10 seconds.
We hope that this blog has shed some light on just why video is so popular, and illustrates what it can do for your business. Whatever you do, give us a call today or drop us a line to find out more about our video packages. Call us on 01403 265266 or email firstname.lastname@example.org