If your business is getting stuck into video marketing, you may have wondered which hosting site is better for sharing your great videos – YouTube, or Vimeo?
There’s a pretty clear set of pros and cons between the two, so we wanted to highlight a few of them today, to help you make the right decision for your business.
First off, statistics:
- More than 1 billion unique users visit YouTube each month
- Over 6 billion hours of video are watched each month on YouTube
- 100 hours of video are uploaded to YouTube every minute
- 135 million unique users
- 4.9 billion views a year
It’s clear to see that YouTube is without a doubt the highest-trafficked web-based video publishing platform, with Vimeo bringing up the rear. However, it’s not all down to statistics.
Aside from the fact that YouTube has such a gigantic audience, here are a few more pros that will help you make a decision:
1) Google owns YouTube
Google acquired YouTube back in 2006, and since then, YouTube has grown into the second most popular search engine in the world. Google remains No.1.
YouTube content regularly appears in search engine results pages (SERPs), which means you can use video to help increase your SEO results, especially if you’re making helpful or search-term relevant videos. Google favours YouTube content over other video sources as well, which means if you’re using other video hosts like Vimeo, you may got lost in the SERPs.
2) YouTube is Free
It’s very easy to get onto YouTube, and to set up your own channel for your business. It’s completely free, and all you will need is a Google login or to create one. It’s that simple.
3) Paid Advertising Solutions
YouTube also offers paid advertising solutions to help you increase your reach and find new customers and clients. Much like with Facebook, where you can place ads in the newsfeed or boost posts, YouTube allows you to place ads alongside video, or insert promoted videos into feeds or recommendations. It’s a great way to find new customers, thanks to YouTube’s various targeting options, and undeniably massive audience.
1) No Ads
That’s right – there are no ads to be found on any video that you upload. This alone is possible the best part of Vimeo, as it makes it easier for viewers to enjoy your video, and to watch the entire thing without pop-ups, banners, or un-skippable ads at the start.
2) Higher Quality Content
Because it doesn’t get the traffic that YouTube does, Vimeo is less likely to feature poor-quality or spam content.
This isn’t to say that all of the videos uploaded to YouTube are of lower or poor quality, or vice versa, that all of Vimeo’s videos are stunning, but it does seem as though Vimeo favours higher quality video. Its users seem to respond better to quality, over what is trending.
3) Vimeo’s Users
Because Vimeo has a smaller user base, and it seems to revolve much more around quality, you are less likely to receive spam comments or non-relevant interaction than on your YouTube channel. The community behind Vimeo seem a lot more likely to provide useful and constructive feedback.
The Cons of YouTube
1) Quality of YouTube Content
As discussed above, with over 100 hours of video being uploaded to YouTube every minute, you can imagine that not all of it will be of the best quality. This means it can be difficult to find your business amongst the ream of low-quality video, or worse, you may find spam or offensive content appearing next to your videos.
2) Competitive Advertising
It’s like Googling your own company to find your largest competitor coming up first. Unfortunately, although YouTube’s paid advertising can be useful to you, the targeting options also allow other businesses to target your brand, and have their video ads appearing next to, or even before yours.
3) Work restrictions
If you’re a B2B business, you may be trying to reach people at work, however many offices have YouTube as a banned or restricted website during work hours. This may make it difficult to reach the people you need to reach, when you want to reach them.
The Cons of Vimeo
1) Less Traffic than YouTube
The primary con here is that Vimeo simply doesn’t get as much traffic as YouTube, which means if you’re looking for a maximum amount of views, and to extend your reach as far as possible, it’s harder on Vimeo.
2) Google Search Results
As discussed above, you may have trouble getting seen in Google SERPs, as Google favours YouTube over other video hosts. If SEO and search engine marketing is what you’re focusing on, then you may want to think about using YouTube.
3) Limited Amount of Uploads
Whilst YouTube offers unlimited video uploads as standard to its users, Vimeo restricts the number of videos that you can upload. This is of course how Vimeo keeps the content high quality and how it can afford not to display ads, but can be problematic if you want to upload a lot of videos.
Which do you choose?
The easy answer to that is choose the platform that works best for you and your business. If it’s quality and a niche community you’re after, think about Vimeo. If it’s search results, the capacity to upload unlimited videos, and a larger community, it’s YouTube.
And if you want to produce some videos for your business, get in touch to tell us more about your ideas. Our video services start from £595. Call us on: 01403 265266 or email: email@example.com.